On the evening of June 1, professor McEnping of the university of east Carolina at the university of east Carolina made an academic report entitled "empirical examination of the pricing factors of e-market retailers" in the history museum of the 5th floor of the business school. Li xingong, associate dean of the business school, liu zhonggang, head of the Marketing Department, and zhang jiemei, director of the institute of marketing, and some graduate students attended the meeting. The report will be chaired by li xingong.

Maenping introduced the university of east Carolina, and Shared the selection process and research environment of the research topic. The lecture introduces the influence of the word of mouth on the price of amazon through the pricing analysis of amazon. At the interactive session, the students and teachers were interested in the communication with professor mai.

This lecture has broadened the academic horizon and is conducive to the further improvement of the international level of the college.