Whimsy Wear – LilahV Jewelry

Story and photos by Breana Powell

Screen Shot 2015-02-04 at 12.18.43 AMn the world of LilahV, everything feels colorful, sweet, and fun—it sweeps you up like a surprise celebration you didn’t know you needed. From the unique designs to the packaging taglines affirming everything from love to badass-ness, the jewelry brand is a fully-realized concept of what it means to make the details count in order to stand out from the crowd.

It’s no surprise that Amanda Uber, the owner and designer of LilahV, is inspired by women who aren’t afraid to live life loudly. She named the line after her grandmother Louella. “She was a spitfire,” says Uber. “I still wear some of her vintage pieces mixed with LilahV modern jewelry.” And if given the opportunity to collaborate with any celebrity, Uber chooses superstar singer Taylor Swift, who is similarly spunky. “She is a wonderful, talented, and strong woman who can be both a badass and role model.”

The designer predicts that jewelry trends will follow the lead of compelling women, such as Swift. Uber says, “Women are getting more powerful, dynamic, and ambitious. We are balls of fire who want strong, edgy pieces to represent.” LilahV embodies the modern woman in pieces like the grenade and deer skull pendants—strong, edgy, powerful, and dynamic.

So what’s the designer’s favorite thing about the jewelry business? “I never knew how much creativity I had inside me,” replies Uber. “And I truly love supporting my fellow designers. So many times I will see their new products and think, ‘Damn, I wish I had come up with that.’ I am always sure to tell them that too!”