师资队伍

杜明飞

职称:讲师 办公室:伟德bv1946官网313室 E-mail:dumingfei@henu.edu.cn


姓名:杜明飞

职称:讲师

办公室:伟德bv1946官网313室

邮箱:du3171795700@163.com

教育经历

2014.09-2018.06      华中科技大学

2011.09-2014.06      广西科技大学

2007.09-2011.06      伟德国际1946源自英国

 

工作经历

2019.05-至今     伟德bv1946官网

讲授课程

市场营销、营销工程、定价策略、国际市场营销

 

研究领域

战略与营销

学术成果

[1]  Jing Zhang, Mingfei Du. Utilization and effectiveness of social media message strategy: How B2B brands differ from B2C brands [J]. Journal of Business & Industrial Marketing, 2020, 35(4):721-740. (SSCI)

[2]  Jing Zhang, Mingfei Du. Appropriating more values from industrial buyer-seller relationship by leveraging network capability [J]. Management Decision, 2019, 57(11): 2911-2939. (SSCI)

[3]  Mingfei Du, Hongzhi Gao, Jing Zhang. Toward a guanxi-bases view of structural holes in sales gatekeeping: a qualitative study of sales practice in China [J]. Industrial Marketing Management, 2019, 76: 109-122. (SSCI)

[4]  Jing Zhang, Mingfei Du. The Impact of B2B Seller’s Value Appropriation upon Customer Relationship Performance [J]. Chinese Management Studies, 2018, 12(3): 524-546. (SSCI)

[5] Zhang J, Du Mingfei. UNDERSTANDING THE REASONS FOR CUSTOMER RELATIONSHIP TERMINATION: EMPIRICAL EVIDENCE FROM CHINESE B2B FIRMS [J]. International Journal of Information, Business and Management, 2018, 10(1): 14-35. (ABI)

[6]  Mingfei Du,Jing Zhang. Encouraging customer participation by leveraging interdependence structure and relationship commitments: Empirical evidence from Chinese industrial firms [J]. International Journal of Business and Information, 2018, 12(4): 433-477.(ABI

[7] 张婧, 杜明飞. 网络能力对供应商价值获取的影响:B2B情境下顾客参与型创新项目的实证研究 [J]. 预测,2018, 37(4): 9-16.(CSSCI

[8] 张婧,杜明飞. 模仿策略、感知相似性与品牌评价的关系研究[J]. 管理学报,2018, 15(4): 557-568CSSCI

[9] 马璐, 杜明飞. 组织伦理氛围与员工反伦理行为关系的实证研究[J]. 预测, 2014, 33(2): 38-43.(CSSCI

[10] 马璐,杜明飞. 员工反伦理行为理论模型与影响因素述评[J]. 商业研究, 2014, 3:107-114. (CSSCI)

 

所获荣誉

伟德bv1946官网2021届优秀毕业论文指导教师