Li  Wei, Professor, Doctor of Management, Visiting Scholar at Broomfield  University, Department Head of Department of Electronic Commerce,  engaged in teaching and research work. He served  as the first member of the China International Electronic Commerce  Federation, a member of the Electronic Commerce Professional Committee  of the China Information Economics Association, a deputy chairman of the  Henan Province Logistics Engineering Professional Degree Teaching  Steering Committee, and an executive member of the Kaifeng City  Entrepreneurs Association. The current direction of teaching and research focuses on intelligent optimization, e-commerce, and logistics management. In  recent years, he has lectured courses in management information  systems, e-commerce, e-commerce logistics, database principles and  applications, published more than 20 professional papers, and completed  many national and provincial-level scientific research projects.