GX by Gwen Stefani

The gx by Gwen Stefani line for ShoeDazzle is a “Sweet Escape” into a graphic world of tribal prints and Japanese street style. No question here—this designer collaboration is “Hella Good.”

By Caroline A. Wong
Photos by Alexander Herman

When I received news that Gwen Stefani would be launching a shoe and handbag line with one of my favorite brands, I squealed out loud in the middle of my local Starbucks. Not necessarily one to lose her cool, I composed myself…but still did a little jig on the inside. Gwen Stefani! For ShoeDazzle! But the real question would be whether Stefani could translate her punk queen cool into an independent accessories line for the shoe powerhouse.

The No Doubt songstress carved a name for herself in the fashion world with the launch of her clothing line L.A.M.B. eleven years ago. Stefani has been on an uphill trajectory ever since. Her Japanese-inspired Harajuku Lovers line followed two years later, and a similar Asian influence is apparent in her gx by Gwen Stefani collection. Stefani’s ShoeDazzle collection is infused with that kawaii sass in its punchy style and edgy silhouettes. Not for the faint of heart, the collaboration is a bold accessories line in vibrant tones, from saturated royal blues and show-stopping reds to graphic blacks and whites.

It may be an unusual pick for spring, but I’m a huge fan of a minimalist palette for the season. In daring black and white, you’ll stand out from the pastel pack, much like you will with pieces from Stefani’s line. Or, let your accessories shout with their loud red or blue hues by pairing them with a basic jumpsuit in a neutral. The gx by Gwen Stefani collaboration is not your typical choice for an Easter brunch—but it’ll surely make for a sexy spring!

Check out the photoshoot!